BizSugar.com › Management › Don’t Create a Mission Statement: Create a Mission

The idea behind a mission statement is a noble one. It is supposed to set the guidelines for product quality, customer service, and help cast a vision to build a corporate culture. But let’s be honest: who cares! Our customers don’t care about our mission statements. Our employees most likely don’t know we have one. Really, the only people that really benefit from them are the paper companies and filing cabinet makers, because all we do with our mission statements is print them out and file them away, so that we will never forget what we are all about.