BizSugar.com › Legal › Branding Lessons from Lady Gaga, Old Navy and Motown

While Lada Gaga, Motown, Old Navy and the Country Music Association all made headlines this week for issues relating to their trademark protection and enforcement efforts, these issues aren't unique to the big guys. Small business owners face the same threats of having their trademarks misused and losing out on important domain names to cybersquatters. Most small businesses need to develop and protect unique brands in order to be successful, and these cases shed light on steps small business owners can take to protect these critically important assets.