In 2016, many online publications are struggling with revenues.
The cash-flow bottleneck comes as a result of “content shock,” whereby audiences are constantly barraged with media, shortening our attention spans and raising our standards in terms of what captures and holds our focus.
Of course, there are monetization challenges to address with the rising share of content consumed via mobile devices.
Then there’s the rising prevalence of ad blockers, widespread banner blindness and the general lack of interest among the general public.
Studies indicate that the average click through rate for display ads is 0.06 percent, and ad blocking has grown by 41 percent in the last year. It’s more likely you’ll climb Mt. Everest than click on a display ad.
What do YOU think?
How 'Content Shock' Has Led to the Rise of the Chief Revenue Officer at Financially Struggling Online Publications
Posted by erikemanuelli under GlobalFrom http://www.entrepreneur.com 2968 days ago
Made Hot by: amabaie on March 20, 2016 10:51 pm
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Comments
2965 days ago
2965 days ago
I got to agree with Heather. The cost of starting a website or blog is just so low that everyone could do it super fast!
2968 days ago
Maybe not too surprisingly, the extremely low barrier to entry in online content creation has led us to this point. (After all, compare the costs of starting a blog with global reach to those of starting a small newspaper in your hometown!) One thing to remember is that niches still matter a heck of a lot here. As in any other aspect of business, it pays to be addressing an under served community. So this is something huge to think about too.