BizSugar.com › Global › 5 Things Ecommerce Customers Actually Want From Your Store

What should you be focusing on to improve your ecommerce business?

Every e-tail outlet is different, and every audience is different, so there aren’t cut-and-dry rules to follow that apply to every situation. That’s why you should ideally be asking your user community what they’d like to see you change on your site. You can learn a lot by implementing onsite fly-in polls and post-purchase survey emails, or by keeping an eye on heat maps and user journeys.