Nothing is more American than a franchise, as Rieva Lesonsky and Joel Libava state here. And nothing is more un-American. On one hand, chains like McDonald’s are synonymous with the country’s aggressively cheery consumerism. They’re egalitarian, practical, and customer-friendly. But in another sense, they seem disconcertingly at odds with our national character. Franchises play by the rules. They’re...



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Emily Brackett @VisibleLogic Takes a Brand New Approach to Business

Not everyone can take the unique approach Emily Brackett does to her business clients each day. With a BA from … More
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