When you land a customer who is many times larger than you are, the disparity in size can be a trap. If the customer is ten times your size, a 5% growth in their business might mean a 50% growth in yours. Every owner says that his or her company will grow in other areas to avoid being overly dependent on one account. In reality, just keeping up may be as much as their business can handle.
When a Customer Outgrows You
Posted by cbrendlinger under FinanceFrom http://www.awakeat2oclock.com 3063 days ago
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