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It's easy to hang on every positive word a customer utters, and quietly dismiss any negative criticisms, but as Richard Branson points out in this short interview segment with Seth Godin, listening to all customer feedback should be part of your business strategy.



Comments


Written by q4sales
975 days ago

Great comment Robert. "In the Wild." I love that phrase. There's a lot of brands having to suck it up, huh Amanda? What a great new frontier we live in.
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Written by robertbrady
980 days ago

What? Listen to your customer? Of course and social media provides the tools to listen to even more customers as they discuss your product "in the wild".
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Written by stillwagon428
981 days ago

You may not like what everyone has to say, but they are the ones that matter the most after all. Suck it up and start listening.
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