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This is great post that details three different methods that businesses can use to utilize Facebook for market research. The best thing is that these methods are all free! Read More

One of the questions I'm asked most often is, "Where do I get money to start my business?" These questions often come with tidbits of other information like reports of bad credit, former bankruptcies, or empty wallets. The truth is it's difficult to find startup funding. Heck, these days it's hard for established, successful business owners t Read More

Kris Steele used FreeCreditReport.com check on his credit, but a couple of months later, Mr. Steele noticed the site had been charging his credit card. While he believed he had signed up for a free report, he had actually enrolled in a credit-monitoring service that cost $14.95 a month. He says he never expected that it would cost anything. Co Read More

I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want Read More

Many small business owners are finding themselves in painful conversations with employees these days, chats that start with "Boss, I'm really strapped for cash — I need a raise." But many companies are also hurting and an owner may need find a way to help a staffer without involving money. Human resources professionals say that by being crea Read More

When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg. Here are best practices gleaned after watching this marke Read More

As a leader, who do you turn to for advice? Why? For what kind of advice? How often? Steve MacGill, CEO and founder of Peersight Online, asks these questions and hopes those with answers will share them at the post. Read More

It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing. Read More

LVMH, the topnotch, first-class French makers of leather goods claimed in court that 90% of all Louis Vuitton/Dior products sold online through eBay are fakes Read More

New research released today from the National Federation of Independent Business shows the top concerns among small business owners are business costs, particularly those that are difficult to control such as health insurance costs, energy costs and inflation. Read More