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Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news. However, in the midst of the bad news, we’ve noticed a few uplifting stories that epitomize the determination of the small business owner. Here’s a look at six small business superhero Read More

There is no shortage of social media advice. Unfortunately, much of it is often at odds, conflicting and even confusing.

While such advice comes with a great deal of experience and has points of merit, it often also comes with the unique and perhaps, narrow perspective specific to that person o Read More

As Businesses Build Marketing Programs Around the Social Network, Some Balk at Paying a Fee to Promote Their Posts Read More

Today we’ve published a brand new study, with our partner Duct Tape Marketing, of how small and medium-sized businesses (SMBs) are using social media. First and foremost, let’s point out that this survey is statistically significant with an actual confidence interval of +/- 4.9%. This means, of c Read More

A quick look at how some small businesses are reacting to the GoDaddy outage. One small business took to Facebook to reach out to customers, others to Twitter Read More

Press releases are no longer a tool to get media attention. They can now be used to spread information on your business through Google search results. And they can drive sales. Here's how. Read More

Since searches on engines like Google is an expression of need, a searched optimized release is an opportunity to reach a consumer directly at the exact moment they express a need: the tool for mass communication the Ivy Lee conceived, is today a tool for targeted marketing. Here's how one small bu Read More

Some believe online crisis is a reason to avoid social media. Others feel it’s a reason to get engaged. Still others find that crisis presents opportunities to shine.

Whether or not we are active, we all still need to be prepared, because if a crisis hits, the conversation is going to exist w Read More

Did you get a negative comment? Bad customer review? Here's why this is an opportunity rather than a setback. Read More

There are hundreds of millions of blogs floating around the Internet today, and sifting through them to find the best content around takes time. However, once you have a solid list, perusing the content from week to week can provide us with a mountain of marketing ideas. Read More