Frankstrong commented on the following stories on BizSugar
To pay or not to pay: SMBs weigh cost of promoted social media content
"I've found a lot of success promoting content, vice a call to action with a hard sell, like demos, or offer registration form. Still, I choke a bit on my perception that it is nearly impossible for a brand to build a community on Facebook without ads, and then brands have to pay again to promote content to that community. They've filtered out the organic displays by design. Sure, people can select "recent" in their stream, but that's not the default setting."Startup PR Tip: To Get Press, Don't Pitch Your Product
"Great! The fact is the occasional pitch from an entrepreneur with a solid story angle is likely to be quite welcome from reporters looking for stories. To this end, I have long thought entrepreneurs had an advantage polished PR pros could never match. "Subscribe
“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
Writing copy back asswards
"That's exactly right -- people don't care about our products -- they care about themselves. The idea you express is exactly why content marketing as a concept is catching on."