If your an underdog entrepreneur -- a David facing a Goliath, so to speak -- there's one strategy almost always open to you, says author Malcolm Gladwell. But be aware. It's not easy. In fact, you'll soon learn why almost no one else will use this approach to win.
One of the Best Strategies for Underdog Entrepreneurs
Posted by HeatherStone under StrategyFrom https://www.youtube.com 3665 days ago
Made Hot by: NanoTechnologyMedia on May 23, 2014 12:08 am
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3664 days ago
If you are interested to practice the underdog mentality and a pro-active defense, I recommend you read, Sharkonomics - How to Attack Market Leaders, by my friend Stefan Engeseth. I did a review of his book on Small Business Trends.
I am reading a book called Marketing Judo right now. I will showcase it on my new site, EGO Dojo, in the future.