BizSugar.com › Online Marketing › Using Emoticons to Set the Tone for Your Business

Does the thought of using an emoticon make you squirm? How about using them for your business?
I work with many brands and we spend a fair amount of time discussing voice and tone for the products we promote on social media. Brands usually have strict corporate guidelines to which one has to adhere. Our agency always follows those guidelines to keep the clients happy.