There are plenty of ways to display your branding to customers. In fact, wearable branding is a whole category on its own.
But while some entrepreneurs wear or sell simple sweatshirts or hats with their logo or company name, Allyn Reid chose a more unconventional route.
The founder of Sherpa Press instead wore a cape to promote her brand. Cheryl Conner explains in a Forbes article after hearing Reid speak at the Secret Knock event in San Diego earlier this year:
Would You Wear a Cape to Promote Your Brand?
Posted by lyceum under MarketingFrom http://smallbiztrends.com 3202 days ago
Made Hot by: LimeWood on August 30, 2015 3:00 pm
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