BP gas station owners are turning towards marketing to help commuters better understand that their money isn't going towards the large oil company responsible for the Deepwater Horizon oil spill. Gas station marketing has always been a strategy filled with opportunity because there are so many independently owned units.
Gas Station Marketing For BP Stations
Posted by jsternal under MarketingFrom http://www.understandingmarketing.com 5099 days ago
Made Hot by: tuckerleroy on June 17, 2010 4:28 pm
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5099 days ago
Alan
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This is really a fascinating article in many respects! Firstly, it is very educational to read that most of the stations are indeed independent; something which you wouldn't assume. Second is the owners' fear of being associated with the spill. Thirdly, and perhaps most interesting, is the lengths they are going to to distance and dissociate themselves with BP; Imagine gas station owners having Twitter and Facebook campaigns to get their message out! Truly a 21st century phenomenon! Thanks for a great read!
Yoni