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Creating a keyword strategy isn't difficult. But creating a good and deliberate one isn't that simple. Find out why positioning, keyword formulation and content types are essentials that help you avoid mistakes with your keyword strategy.
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In another exclusive excerpt from The Content Marketing Coach, we help you tackle the question “to outsource or not to outsource?”

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Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reason, they can’t be bothered with it. Read More

No matter how good your website looks, it’s never perfect.

There’s nothing like the perfect website.

Yes, your site could look good, attractive and stunning, but there’s always room for improvement.

What kind of improvement am I talking about? Read More

You just poured everything you had into an epic piece of content. You spent hours Googling information and examples. You toiled over the perfect way to organize and present the information. You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertain Read More

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect y Read More

The growing number of marketing channels and their effectiveness divides opinions among marketers. The sexiness of social media and the proven power of email often mean the two channels are seen to be in competition. So, what if you could unite the two by combining your strategies? This infographic Read More