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From Alice in Wonderland: If you don't know where you want to get to, it doesn't matter which way you go. (somewhat rephrased)

Setting objectives is one of the first things you need to do for any marketing activity or campaign. Here's why objectives are important and how you can define them. Read More

How do you decide on topics for your blog or content marketing program? I answer that question in this post on the Better Marketing blog. Read More

Every week, I hear from entrepreneurs who want to know how to reach their audience.

I ask them: “Who is your audience?”

You'd be surprised at how many falter at answering this. Read More

Attention: Women Entrepreneurs – Is your business stuck on neutral? Read on to find out about 5 things you may be doing that will prevent your business from growing. Recognise any?
Read More

Here's a sample website review we conducted for a small business: it might help you look at your own site with fresh eyes and see what you can improve! We look at things like overall site design, easy SEO fixes, ease of use and of course, content! Read More

Here are five examples of ways to use Twitter hashtags in your small business marketing. Follow these tips to successfully integrate hashtags into your marketing efforts and avoid other commonly made hashtag mistakes. Read More

I’ve decided to share some of my start-up ideas that I never had the time or will to execute. It’s taken a lot of courage to share these babies publicly (and a small dose of shame), but this is a therapeutic exercise for me. Read More

How do you create marketing content if you don’t think of yourself as a writer/creator? Here are my tips. Read More

I will share 3 simple yet sneaky things I do on my blog that are well received by my blog readers. I get a lot of appreciation mails each day by the new visitors about the ways I use to connect with them. Everyone seems to like it. And I’m being constantly asked what plugin/code I use to do those. Read More

Here's a beginners' guide to content marketing for small-business owners. Why should you do it and how do you start? Read More