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As a small business, it can be tough to stand out when you’re competing against big brands which have seemingly endless marketing budgets and troves of people whose sole job is to increase sales.

There is a plan for small businesses to hop into the ring with the juggernauts and hold their own.
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We’re all doing business in a digital world.

Even if you run a brick and mortar store with no website, customers are still discovering you and telling people about you in digital channels (whether you like it or not).

This means your online presence and reputation is just as important as your Read More

There are two main facets for building an effective business website:

1. Traffic

2. Web Design

These are what all business owners are striving for.

No matter how they attempt to drive traffic, build their email list, convert sales, design their website — they should aim to drive as much Read More

Search engine optimization is an ever changing and evolving beast.

The 200+ factors that contribute to how the Google algorithm perceives the relevance of a website for a specific search term is often changing.

Historically, the links pointing to a site have always held importance.

Over th Read More

Citations and Business listings are a huge part of local SEO.

They help Google understand where your business is, what it’s about, and who to show it to in search results.

But many SEO companies also use citations and business listings as a way to have their clients overpay for additional wor Read More

“We need to target boring, niche keywords”, one of my colleagues messaged me one morning. At first, I thought they were talking nonsense.

SEO isn’t always easy, and engaging an audience is hard enough without tackling boring keywords.

BUT then I realized… Read More

Search engine optimization can be a complex process.

You’re in a constant tug-of-war with an unknown algorithm (or a few of them) that is always changing. Up to 500-600 times per year, in fact.

But despite all of this change, there is one aspect that has remained true:

Keyword research is Read More

Small business owners are exceptional at what they do.

From creating amazing products and services to delivering unrivaled customer experience, small business owners know how to thrive in their community.

There is however, one downfall of some business owners in my experie Read More

If you are a business owner who has exhausted the traditional marketing solutions for your business, then you are perhaps a little fed up spending your businesses hard earned money on advertising that either yields little results or is incredibly hard to measure the impact of.

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You just finished optimizing all the pages on your website.

Now your ready for all the search traffic to start flowing in.

Not so fast…

You have just begun.

You next move is Off Page SEO. Read More