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Your first generation of customers may have a stronger inherent sense of loyalty to your brand. Make sure you earn it. Read More

When we describe modern businesses bigger than a handful of employees, there’s often a tendency to compartmentalize roles. Read More

It's entirely possible to start and grow a business with almost no personal financial investment whatsoever -- if you know what you're doing. Don't overlook three options you have when starting on a shoestring. Read More

Transactions are what keep a business going; a potential customer fills out a form, purchases a product, or otherwise completes some “conversion” action, and the more of these actions a business realizes, the more revenue it stands to make. Read More

Evolutionary biology is the study of how specific species and specific traits came to be through the process of natural selection and other evolutionary mechanisms. Read More

So what do you do if you want to get traffic fast? There are a few options, each with advantages and disadvantages. These are some of the outright fastest: Read More

You can’t just start posting pictures and hope to reap some kind of benefit, though; With social media, you usually need a large following if you want a return on your investment. So how can you build that following if you’re just starting from scratch? Read More

Your brand is your company’s identity, and serves as the crucial foundation to all your marketing and messaging campaigns. Accordingly, most businesses treat their brand as a kind of creation -- and expend all kinds of effort calculating, tweaking and adjusting it the same way they might tinker wit Read More

Over the past couple weeks, the hype over Wikipedia’s semi-formal announcement—that they were building a new search engine—has been massive. Those in the SEO community suspected development of a new engine to take on Google, while Wiki community members got excited about the prospect of a modernize Read More

If you have any experience with modern SEO, you know that link building isn’t just a matter of posting links on external sources and hoping for the best. Nor is it possible to attain any meaningful search rankings without some kind of link building strategy: Read More