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If advertisers and publishers continue to serve the low-quality and spammy content that has become the norm for content recommendations, this new medium is sure to suffer the same fate as the banner ad. Read More

A recent article in The Huffington Post indicated that legal professionals are finding serious success with content marketing. If you're an attorney or legal professional find out how to maximize your content marketing success. Read More

Sponsored content recommendations are supposed to make the "web better" but instead they are perceived as low quality and spammy. Why do publishers and advertisers continue to serve such low-quality content? Because you keep clicking on it! Read More

With over $130 billion being pumped into digital advertising, it’s surprising how little marketers know about how digital ads are bought, sold and placed online. Advertisers have little transparency as to where their ads run and publishers don't know who is running the ads. Read More

Advertisers and marketers need to stop placing so much importance on the number of clicks that we can get and start focusing on attracting qualified traffic. Quality always wins over quantity. Read More

Sponsored article recommendations are the newest form of online advertisements. They've been successful at driving traffic back to a website, but they are also gaining a reputation as SPAM. Marketers need to find a balance between attracting attention and being transparent with their messaging. Read More

Google & Facebook are poised to dominate the world of online publishing. This article discusses the impact on content marketing and why amplification is important. Read More

Does it really matter where you promote your content online? If the person is interested and the content is valuable, who cares where they came from? Read More

Content marketing is not about quick returns. Similar to a 401(k) plan, content marketing is an investment in your future. Read More

The Google Knowledge Graph is a great resource for web searchers. On the other hand, content marketers who don't have a good amplification strategy in place could be in trouble. Read More