With over $130 billion being pumped into digital advertising, it’s surprising how little marketers know about how digital ads are bought, sold and placed online. Advertisers have little transparency as to where their ads run and publishers don't know who is running the ads.
It’s Unbelievable How Little Transparency There Is When Buying and Selling Online Ads — Medium
Posted by [email protected] under Online MarketingFrom https://medium.com 2822 days ago
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