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Snapchat is on the rise, and businesses are starting to join the network to connect with a younger demographic. Snapchat can be a little intimidating at first, but it is an excellent network for building visibility and adding value to your customer. In this post I’ll review some basic Snapchat for Read More

Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 different influencer types and what kind of re Read More

When your social media reach slows down or grows stagnant, it means it may be time to employ new tactics or switch things up a bit! In this post I'll review 6 tactics that can help you gain some quick wins and instantly give a little boost to your social media reach. Read More

Just as in life, many things can go wrong with your business. With social media keeping us connected second to second, your response to a social media crisis can make or break how your followers perceive your brand. The negative effects of a social media blunder can be greatly reduced with swift ac Read More

Social media can be a pretty complicated subject because so many variables fluctuate from brand to brand and industry to industry. With that said, there are some common variables that remain true no matter what kind of business you are trying to promote using social media marketing. Read More

Facebook has gotten a bad rep for decrease in engagement. Although the network isn’t always the easiest to get results from, it can have great benefits for your brand or business. Facebook has rolled out many tools in the past few years to help businesses and brands connect with their fans more sea Read More

Social media and how it relates to search rank has been a bit of a muddy subject. Although social media marketing may not directly impact search results, it is undeniable that your social media presence can help you rank higher in searches. In this post I'll review a few tactics that can help you i Read More

Facebook can be a tricky network when it comes to getting reach and interaction from your audience, but these simple tweaks can help you get a little more engagement from your existing Facebook page audience. Read More

The end of the year means holiday after holiday, and an opportunity for your brand to give your fans a little surprise and delight while creating more reach and visibility for yourself. You still have time to set up a holiday social media campaign! Here are 6 social media holiday campaigns you can Read More

Part of building up your audience is getting people to engage with and share your content. This means spending time creating content that resonates with your network and entices them to share. In this post I'll go over some simple tactics to help you increase your social media shares. Read More