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When a brand gets ready to start or ramp up an Instagram account, eventually someone has to ask the important questions, "So...what are we going to take pictures of?" This isn't just about posting a particular image – it's about the broad use your Instagram feed them. What should this account be ab Read More

From SaaS to social media, B2B marketing is changing at a rapid pace– is your business keeping up?

Here at 21 Handshake, one of the biggest challenges our clients face is how to effectively bridge the gap between IT and sales departments and keep their partner marketing agency in the l Read More

Can Instagram hashtags help out B2B brands? Yes, absolutely! We know hashtags get a lot of attention around pop culture Twitter news and flirty little Tumblr posts, but that's only part of their purpose. The right hashtags tie you into internet-wide conversations, increase your audience, and increas Read More

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are t Read More

People talk a lot about picking primary keywords, but less about choosing your secondary keywords. In fact, many brands don't even get to secondary keywords at all, which is a pity – because they can help, and it really doesn't take that much work to incorporate them. So let's do a quick FAQ on why Read More

A Facebook group is a Facebook page that is created to gather people around a specific purpose. They could be fan groups, hobbyists, charities, causes, casual discussions, and much more. It's simply people gathered together under a common interest...which brings us to our point: How can these groups Read More

One reason companies give for avoiding Instagram is that it takes too much time to build up an audience. That's a little silly – not only is Instagram already closely connected to other social media audiences like Facebook, but it offers a built-in, growing community that's easy to tap into with ju Read More

"How many people see my Facebook posts?" We bet you've wondered that in the past. It's an important question for social media marketing – actually, it's a lot more important now than it was in the past. Facebook's "organic search," or followers naturally noticing your posts in their news feeds, hav Read More

Facebook and Instagram are weird: They have a close relationship unlike many other social networks, and they appeal to very different groups of people while essentially working the same way (see, kinda odd, right?!). So, while we usually believe in customizing content (at least a little!) across you Read More

A copywriting formula is a basic acrostic to help people create specific pieces of content. We love them, especially when it comes to social media copywriting formulas: It's a great way to implement social post improvements and train less experienced members of the team. Plus, they look great when p Read More