Xcelbusiness commented on the following stories on BizSugar
Building An App Into A Business: An Interview With Lisa Domican Of The Grace App
"Thanks Ivan, I agree. The product is worth paying for, and in-app advertising would be inappropriate for the users. Interesting also how the app turns an iPod into a travel version of the iPad for days out. As you say, a great story on many levels. ~ Helen "Why Social Media Are Not a Strategy
"Hi there Niall, My concern is that the markets have changed utterly for some businesses and they will have to go back to the drawing board and re-evaluate what they are doing. They will have to review every area of the business, from the products or services that they offer, to their margins, to their staffing, and in some cases their production and delivery. There is a business cycle and social media cannot prevent or cure obsolescence. Social media can’t fix broken business models. But social media are being sold by some “gurus” as a panacea to businesses which are desperate to survive. There is also a need to target stakeholders. Some media are better for a particular business than others. And, of course opening, for example, a twitter account and then neglecting it is much worse that not having a twitter account at all. Not all business owners will “get” social media, and using it badly can also be damaging. I think that businesses that get back to basics and integrate social media into a viable business and marketing plan will survive and thrive. Social Media cannot fix a broken business model, any more than a plaster cast can fix a headache. Thanks Niall, for a great addition to my post. I actually agree with all you say! I think we are both right :) "« previous12 next »
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Why Marketing is for Muppets; Interview with Lawyer, Flor McCarthy
"Flor has a great way with words and takes a wry look at life :) As I recall, you suggested I interview Flor, so thank you Sian!"