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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
5 Common B2B Lead Generation Myths Debunked
"Hi Lyceum. Thanks for reaching out! I would say that the simple answer is research. You shouldn't just take your current personas for granted. They should be updated every so often to make sure they're as accurate as possible. If during research you come across information that contradicts existing traits, it's probably worth looking into a bit more and perhaps making a change. The fresher your persona description, the more reliable it is. The truth is, people change."