Ben.corporate@ILforums commented on the following stories on BizSugar
Business World Perceptions, Mis-Perceptions and Judging Books by Their Covers: The Curious Case of Dolph Lundgren!
"Great job Yoni. One more point if I might. Misperception can have devastating effects in marketing and branding. It's why the message must be delivered well and why damage control is so critical when it's not. Ben "Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
A Childhood Business Lesson from the 1970s: Regarding a Real Pink Castle and Some Guy Named Andy
"Very nice job as usual Yoni. I feel that your readers really get to know you as a person through your writing. Ben"