BizSugar.com › Online Marketing › EMD Serps: What not to be Impressed With!

My end of the week blog and I had to post today about EMDs and what they really mean for SMB owners and how they can be totally misleading. Huh?

First, what’s an EMD?

This acronym stands for an ‘exact match domain’ as in when you buy your domain name you think ‘keywords’ ahead of brand and you buy something that is a usual search engine keyword phrase. Like you’re going to go into the cheesecake retail store channel in your hometown, so you buy “hamiltoncheesecakes.com” for an example.