BizSugar.com › Products and Services › The role of promotional products in the Marketing Mix [Infographic]

Promotional items distributor 4imprint has created a new infographic to demonstrate the value of including promotional items as part of an organisation’s marketing mix. By comparing the effectiveness of TV, print and using promotional marketing campaigns - as well as looking at the results that could be achieved when all three are combined - the infographic clearly shows that promotional merchandise can have a significant positive impact on a brand's image, in addition to delivering a highly-competitive return on investment.


The role of promotional products in the marketing mix - An infographic from 4imprint