BizSugar.com › Online Marketing › When Business is Slow Don’t Give Up on SEO

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and they should just cut and run. While I can understand the need to tighten the marketing budget in the lean months (I’ve had to do it myself at times), SEO is not the place to do it!