BizSugar.com › Online Marketing › What is Earned Media and How Does it Impact SEO?

Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and so forth. You could also call earned media user-generated content. The Holy Grail of earned media is having a piece of content go viral, where hundreds (if not thousands) of consumers are sharing your content in every which way across the Internet. Earned media is what happens when customers are reacting to the content that you create—taking your content marketing campaign to the next level.