BizSugar.com › Online Marketing › Wedding Venue Marketing Plan for Hoteliers

Effective marketing is all about relevance and focus. Do you know why some of the best Hotels have excellent wedding venues that often don’t generate the business volumes they should?

Wedding marketing is a specialized niche aimed at a very specific audience, so it requires a specific targeting as well as a particular approach that resonates with that audience. If you just half-heartedly add a wedding venue to the marketing mix as just another feature of your Hotel, the results will likely be subpar.

You must aim for a very focused and relevant promotion strategy if you want to attract more clients;