BizSugar.com › Online Marketing › Using SEO to Connect with B2B Decision Makers

In B2B industries, the decision makers are the ones that pull the trigger on all purchasing decisions; that makes them your target audience. You need to develop a B2B SEO campaign that allows you to connect with those decision makers via multiple platforms, numerous touch points and at every stage of the buying cycle to get their attention and earn their business. The competition to win the hearts, minds and dollars of those B2B decision makers is fierce, so a drop in the bucket isn’t going to get you anywhere. If you really want to earn their business, you have to take your B2B SEO campaign up a notch.