BizSugar.com › Online Marketing › Understanding B2B SEO

B2B (business to business) marketing is different animal than B2C (business to consumer). So too is B2B SEO when compared to B2C SEO. Many of the decision makers are going to be managers, department directors and business owners, so they are looking at your company through a very logical perspective. It’s less about emotional investment in a brand and more about solving a problem. You want to make sure your B2B SEO focuses on meeting their needs and expectations.