Today’s savvy marketers know that customers are turned off and tuned out from invasive push-marketing tactics, and they’re demanding more control over when and where they pay attention to branded content. I’m not suggesting you abandon all push-marketing activities; most companies will probably find a mix of both works best. But don’t underestimate how much of a mindset-change the pull approach requires.
Top Ten Signs You’re Pulling – Not Pushing – Your Customers
Posted by swssem under Online MarketingFrom http://www.soundwebsolutions.com 4909 days ago
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