Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer.
The Purpose of a Business :: Duct Tape Marketing
Posted by
ducttape under Online Marketing
(Editorial) 5038 days ago
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Comments
5036 days ago
Even thought I couldn't get the link above to work, I go to your site all the time, so I did read this post.
I absolutely agree with you on the purpose of a business is to create and keep purpose.
Without a purpose, then you really have not business and it is what defines your and allows you to rally the troops and clients.
Great insight as usual.
Regards,
Chris Hamilton