Blogs are the original social media outlets. Long before Facebook and Twitter dominated the Internet, people started blogs to share their thoughts with the world. Some blogs have generated loyal followings over the years, and advertisers and marketers have taken notice. It wasn’t long before blogs were more than a place to discuss current affairs or share insider tips about a particular industry. Blogging also became a way to earn an income. One way for a blogger to make money is to write a review of a product or a service and post it on their blog for a fee. Is paying for a blog review a good marketing strategy? Let’s take a look at the pro’s and con’s.
The Pros and Cons of Paid Blog Reviews
Posted by
nickstamoulis under Online Marketing
From http://www.brickmarketing.com 4693 days ago
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Comments
4693 days ago
I learned decades ago how to read between the lines w/product reviews in magazines. Every word that is less than glowingly positive should be magnified 1,000x in the negative direction - it's their way of 'signaling' what's wrong w/the product w/o ever actually stating it outright (since the manufacturer advertises there).
i.e The "Blabla X10" Camera is probably one of the better small camera's I've seen lately with a plastic lens, and we really didn't miss having a view-finder, considering the price-point. Translation: They last reviewed a small camera 7 months ago, they really DO want a view finder and a glass lens (only an idiot wouldn't) - and, it's cheapo.
Duncan