Assuming that on every one of those 16,000 tweets I spent some 10 seconds, that's 160,000 seconds, or 2,667 minutes, or nearly 44.5 hours spent tweeting. One would think: “what a waste of time!” writing these hours into the “Losses” column. I disagree. Looking back, and analyzing the “Wins” I can say that if I had a second chance, I would’ve done it again. There are at least 5 very tangible outcomes to which my regular tweeting has contributed.

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