BizSugar.com › Online Marketing › Situations to ReWrite Your Title Tags

Perhaps the most important meta element is the title tag. The title appears as the clickable link on a search engine results page and is text that the search engine spiders crawl to help determine what a web page is about. If you want your website to perform well in the search engines it’s important to write quality titles for each page of the site. Take a look at your current titles. If any of the following apply, it’s time to re-write them or hire an SEO copywriter to complete the task for you: