BizSugar.com › Online Marketing › Relevance Should Determine Selected Keywords

Keyword research is one of the first steps of an SEO campaign. Sure, you could blindly select keywords that you think will perform well but typically this kind of guesswork isn’t effective. Instead, keyword research should be performed for every page of a website. This process can be relatively quick and painless for a small website, while it can be overwhelming for a large site. Either way, it needs to be done.