According to a recent study by Custora, a customer acquisition platform for e-commerce, customers that come from organic search have a 54% higher Customer Lifetime Value (CLV) than the average.
Organic Search Customers Provide The Most Value To Retailers -3Bug Media
Posted by GaryShouldis under Online MarketingFrom http://3bugmedia.com 3977 days ago
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3978 days ago
Really eye opening data here, Gary. Thanks so much for the post and for sharing it with the BizSugar community.
3977 days ago
You also have to remember that this study was for businesses running ecommerce solutions, I think social media works less for products and more for services, where people and relationships play a bigger role in the sales process.