BizSugar.com › Online Marketing › "Most Websites Suck" (Interview with Avinash Kaushik)

"Analytics Evangelist is an apt title for Avinash Kaushik of Google Inc. The Web analytics guru brims over with enthusiasm about the myriad ways that marketers can use data. But he believes the Internet still offers marketers a multitude of untapped possibilities related to consumer behaviour and preferences — marketers just need to seize it. The co-Founder of Market Motive Inc. has advised companies including Unilever, Dell, Time Warner, Porsche, and IBM on Web strategy. He authors a blog, Occam's Razor, and had penned two bestsellers — Web Analytics: An Hour A Day and Web Analytics 2.0. He spoke with Financial Post's Hollie Shaw in Toronto..."