BizSugar.com › Online Marketing › Local Marketing Fusion: The Most Powerful Marketing Questions You Can Ask During A Presentation

We have all heard the difference between ""Features" and "Benefits". It's Selling 101.
Features are about the product. Benefits are about the customer.
Here's the problem; We still need to show the features to build value. You can't build value without pointing out the features, that apply to the customer.
So there needs to be a way to translate the feature you just showed into a benefit that will cause an emotional reaction with the customer. Features are logical. Benefits are emotional. Got that?