Check your AdWords account or ask your AdWords firm about how they are handling a concept called “broad match.” Yes, this is a detail that you may not know about that could be costing you A LOT of money. We all know AdWords can be a very effective method of obtaining relevant traffic and leads for your business. But it also tends to be a very costly method for customer acquisition, and as such, it is important to understand the details in order to optimize your results.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!