BizSugar.com › Online Marketing › How to Boost the SEO Potential of B2B Content

B2B marketers understand the importance of a content marketing strategy. Potential prospects want to learn about a company and its history, products, and practices before doing business with it. Since it’s better for target audience members to learn about your business from you, rather than elsewhere, it’s important to create and distribute content that creates awareness. B2B content serves many purposes. Primarily, it promotes thought leadership and establishes trust over time with target audience members.