In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps. In late March, Yahoo snapped up Summly, a news summarization app for a cool $30M from a 17-year-old founder using licensed technology from SRI International. Almost exactly a month later, Google mirrored this move by acquiring Wavii, another news summarization app for $30M, reportedly auto-bidding Apple in the process. Similarly, LinkedIn recently finalized the acquisition of the popular mobile news reader app Pulse for $90M. This has left many scratching their heads as to why so much money all of the sudden has gone into simple apps.
How Google’s Wavii & Yahoo’s Summly acquisitions could hurt Marketers
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 4041 days ago
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