BizSugar.com › Online Marketing › Don’t be Afraid of New Keywords

Upon taking on a new client there is a specific process that we take. It begins with getting to know the client, the industry, and the competition. Once there is a better understanding, we move on to the keyword research phase of the campaign. Keyword research is essential because the keywords that are selected set the foundation of the campaign. People search using keywords and it’s those keywords that need to be incorporated into both on site and off site content in order to gain visibility in the search engines.