BizSugar.com › Online Marketing › Content Marketing – Using Content to Win Business and Build Trust – Part Four

Without a marketing plan you are basically throwing everything you have at a wall and hoping something sticks.

So far we’ve in this series on content marketing, we’ve discussed…

What kind of content you will create
The audience for your content… who?
Your content marketing distribution channels… where?
Now, we need to tie all this into a plan of action – your editorial calendar. The when and the how.

First, let’s define exactly what an editorial calendar is…