BizSugar.com › Online Marketing › Affiliate Marketing Strategy in 2012

Affiliate marketing is still a core online marketing technique for many businesses like retail, travel and financial services. The principles of working with and incentivising partners can also be applied to many other areas.

This interview covers the basics of affiliate marketing for those who aren't so familiar with it; ideas on starting or improving a programme; the latest approaches in 2012 including social media, attribution and some other resources you can follow-up with.