BizSugar.com › Online Marketing › A Link Portfolio Needs to be Diverse

There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video marketing, industry specific links, industry association and local profile creation. Some links certainly carry more weight than others. So, that must mean that some links are more important than others and you can pick and choose what you should be doing, right? Not quite. All of these links are important, and necessary, since they all contribute towards a diverse link portfolio.