BizSugar.com › Online Marketing › A Beginner’s Guide to Influencer Marketing

Who needs banners when you have people? Identifying influencers on social media and paying for product endorsements is a powerful way of advertising and the future, to some extent, anyway. There are plenty of influencers out there to choose from too, on just about every social platform and some of these people who may have over 1m followers can command rates running into the 1000s each day.