BizSugar.com › Online Marketing › 5 Ways to Improve Your Website Conversion Rate

At the end of the day, all the online marketing that you do for your brand (SEO, social media, content marketing, link building and so forth) are all designed to direct targeted traffic to your site. The end goal of your site is to convert. Conversion means different things for different sites. For some, your conversion rate is measured by how many leads you get. For others, their conversion rate is based upon how many people sign up for the company newsletter or download a white paper or trial software.